In the present era, people’s attention spans for content continue to shorten as they spend more time online. Similarly, snackable video content provides them with relevant search results.
Additionally, they prefer easily digestible content while scrolling through social media rather than reading long lines of text.
However, brands may establish memorable interactions with consumers through snackable content rather than lengthy blog posts or other long-form writing that can be difficult to find and read.
The concept of snackable videos refers to content that can be consumed, digested, and shared in bite-sized pieces.