Set your goals before planning social media strategies
However, some companies use social media marketing tools to raise brand awareness. While others in 2023 employ it to increase sales and website traffic.
Additionally, social media strategies can help you build a community and increase brand engagement. It also gives your customers a way to contact you for customer service.
According to the Sprout Social IndexTM, the top two social media objectives for 2021 are increasing brand exposure (58%) and community engagement (41%). As we move into 2023, these objectives will still be essential for social media teams, mainly as they deal with new difficulties.