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Google announced it to end up with third-party cookies by 2024. Why?

We all know websites and hear about cookies in the current digital era. Do you ever deeply understand or read about these and their role? 


If not, then today, we unveil the complete information about the cookies, their types, and Google’s announcement to cease out the third-party cookies. So, begin with the preface of cookies first. 

What are cookies generally?

When you visit a website, it sends small text files called cookies to your browser.  They assist the website’s ability to remember details of your visit, which can simplify things for you to return to the site and enhance its usability. 


Likewise, cookies transfer information from one website to another or across sessions on related websites without impacting the server’s processing power or storage space.


However, by 2024, Google plans to gradually stop using third-party cookies in Chrome. This comes after a few delays. 

Mainly because Google wanted advertisers to have time to refine their advertising strategies and experiment with new, least intrusive targeted advertising technologies.

How do you classify cookies?

Generally, cookie classification remains debated as a few said there are two types, while others said three. Therefore, considering both concerns, we brief all three types below-

First-Party Cookies

The website you are currently browsing hosts first-party cookies. Therefore, if you’re on example.com, all cookies on this domain consider first-party cookies. 


Likewise, these cookies are typically used to keep your shopping cart, recall your preferences, and identify you across pages. Today, first-party cookies involve as almost universally used on websites.

Second-party Cookies

Generally, Second-party cookies become a contentious issue. Additionally, they may not even exist, according to a few. 


However, second-party data generally refers to some first-party information that transfers between partners. So far as cookie-related data crises, second-party cookies include a small portion.

Third-party Cookies

Third-party cookies are stored on a domain other than your current browsing. Generally speaking, they monitor user activity across websites and present more pertinent adverts.  Consequently, a support chat feature offered by a third-party service considers an excellent example.

How third party cookies created?

Accordingly, a third party (another person or entity) may set a third-party cookie on a website to collect user information for the third party.  Likewise, third-party cookies, like regular cookies, are easily set up so that a website can remember information about the user for future use. 


However, advertising networks that a website may join to increase traffic or sales frequently place these cookies on users’ browsers.  When a website requests resources or scripts from another domain, 3rd-party cookies are generated.  As an illustration, a user goes to the website www.website.com, which tracks its audience using an integrated analytics tool.


Further, third-party cookies browser monitor user activity to deliver a more specialized experience depending on the data they can collect. Due to their inherent nature, privacy concerns frequently associated with them, and if no precautions prepare, they can violate the GDPR and other privacy laws.

Why did Google announce it ended up support for third-party cookies?

Nowadays, Google counts as the linchpin of advertising marketing and holds approx. 90% share of advertising has stayed at the top from the last decade to the present. In addition, Google focuses on privacy rights and security issues due to enabling third-party cookies, so the company thinks of ending up with third-party cookie support. 


Moreover, governments work to safeguard website users’ privacy rights through the CCPA, ePR, and GDPR.  For individuals who fail to disclose the existence of cookies to website visitors, these rules and regulations impose civil and criminal penalties. 


Similarly, following these laws, website owners must disclose to users how and with whom their information is shared and provide a means for them to opt-out at any time.  Indeed, advertising considers the primary source of around 90% of Google’s income. 


Additionally, their ability to advertise effectively may need 3rd-party cookies. Hence, the corporation delays a default blocking third-party cookies until 2022, which counts as one of the presumed causes.  Many in the internet sector predicted that advertising cookies (and the customized advertising they enable) would soon vanish due to pressure from regulators and consumers. 


By default,3rd-party cookies are blocked by Mozilla’s Firefox and Apple’s Safari. 

So, Google also poses substantial data security and user-privacy risks from these cookies because the keystone is Privacy SandboxTherefore, Google took a year to modify Privacy Sandbox and banned third-party cookies by 2024. 

The main research paper says

cookies are created to recognize you when you visit a new website. Likewise, your web browser receives a brief stream of identification data from the web server, which retains the website’s data.  Generally, by “name-value” pairings, browser cookies recognize and read. Moreover, these pairings instruct cookies on how and where to send information.


Similarly, users can often prevent third-party cookies by selecting the relevant option in their navigation program (browser).  Additionally, some services will not function perfectly if cookies are disabled, and some pages will not appear correctly. 


Overall, the phase-out or death of third-party cookies will improve user privacy at the expense of less relevant advertising.  The demise of these cookies may result in a more significant emphasis on confidentiality in discussions about internet use in the coming years.


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