Swap IT Hub

Google EEAT in SEO

Generally, E-E-A-T (the artist formerly known as E-A-T) gets its name from Google’s Search Quality Rating Guidelines. 


However, in assessing an online source’s reliability, Google E-A-T SEO (publisher, content, website) outlines the requirements for a high-quality website with good ranking potential. Likewise, it enables the distinction between websites of high and low quality.

Know about EEAT

In essence, a high score of Google E-A-T SEO indicates that your website complies with Google’s search quality assessment standards (QEG).  Consequently, it shows good quality and ensures that Quality Raters can trust your published information.


A website’s E-E-A-T score is determined by its knowledge, expertise, authority, and trustworthiness (SERPs). As you may expect, a page’s position in the Google organic search results is greatly impacted by its page quality. 


Likewise, the most vital elements considered by Google E-A-T algorithms when determining the overall quality of a web page are listed below-

  • The Page’s Objective (does it serve any useful purposes?)
  • Experience, proficiency, authority, and reliability
  • Content Quality and Quantity
  • Details regarding the website or the primary content creator
  • The credibility of the website or the Main Content Author

Hence, assuming all else is equal, a page should rank higher if it exhibits a greater extent to experience, competence, authority, and trustworthiness.

Importance of the EEAT in SEO

You may greatly improve your position on the SERPs by showcasing your company’s E-E-A-T. However, search engines like Google can tell that your website is reliable and trustworthy. 


Likewise, you found some suspicious websites when conducting your initial searches online. Therefore, Google wants to shield customers from them on its platform. 


For example, if a website offers incorrect information (especially connected to health or finance), it could be risky to appear at the top of the SERPs. 


Due to this, Google will consider a website’s E-E-A-T to protect its visitors. It also ensures that only high-quality content complies with the user requirements shown on it. 

Resolution of EEAT by Google

Now we have clarified what E-E-A-T is, let’s discuss how Google E-A-T SEO or decides a page’s E-E-A-T.  The Google search quality evaluator guidelines describe four main elements at a high level:

Google E-A-T SEO or search quality evaluator guidelines

  • Intimate knowledge of the subject
  • The expertise of the Main content’s author.
  • The credibility of the website, the Main content’s author, and the Main content itself
  • Further, the website’s reliability, the content’s main author, and the content itself.

Most internet marketers agree that Google E-A-T SEO outperforms PPC (pay-per-click) in driving sales. However, 86% of people choose organic search results over sponsored banner ads. According to some statistics, almost 90% of all internet activities start with a search engine.

YMYL sites and EEAT

Your Money or Your Life includes an acronym for YMYL. Likewise, EAT SEO update makes Google uses this abbreviation as a guiding principle for categorizing web pages that affect your money, well-being, security, and happiness.


Additionally, YMYL sites must adhere to the highest E-E-A-T standards because of the sensitive nature of the subject matter. In addition, you will be more successful with organic search engine visibility and ranking as you learn how to use E-E-A-T guidelines


Consequently, E-E-A-T does not contain a natural element in Google ranking in quantifiable measurements. Yet, there look more indications that Google considers when determining competence, authority, and trust as ranking factors.

Final Thoughts

Overall, Google E-A-T SEO is useful in determining whether a website and its pages are reliable sources of information about a particular topic. 


However, focusing on your E-E-A-T can increase your company’s internet visibility, leads, and revenue. Additionally, ensuring that your website is reliable and valuable is easy using E-A-T. For more information, read our following blogs.