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How does AI (Artificial Intelligence) assist content marketing?

It is undeniable that AI is revolutionizing content marketing as the digital world grows. Similarly, AI content marketing examples consider GPT3, Jasper, Copy AI, Sudowrite, etc. Additionally, it can assist you in doing something better, regardless of the type of content you create or the narratives your brand chooses to tell.


Despite the hype you may have heard, AI-generated content marketing is an authentic force in marketing. Likewise, the way that brands produce and distribute content also changes.


Also, you can use AI content marketing to determine the best ways to reach your audience, e.g., social media, email, and conventional advertising. Further, understanding your audience will help you create marketing campaigns that connect with them and convert them.

Artificial Intelligence and its use in the content marketing industry

Generally, AI and machine learning will play an increasingly important role in helping writers automate their creative methods and scale their marketing efforts. Likewise, AI won’t replace the human content providers on your marketing team, no matter how advanced the technology may become.


Instead, it will assist in making their work more relevant, easily generated, and better suited to their target audience’s needs and interests. Therefore, Artificial intelligence content will give writers the tools they need to sell their work more effectively, efficiently, and creatively.

AI content marketing tools

However, multiple different technologies fall under the umbrella of AI. These technologies employ similar precepts to perform various cognitive tasks as well as or better than people. Some may be familiar, like computer vision, natural language generation, machine learning, and natural language processing.


Besides this, AI content marketing tools will enable marketing teams to automate some cognitive tasks. For example, Surfer, Growth Bar, Copy AI, Scalenut, etc. They will also be able to recognize and forecast current trends for the future, which will help ensure their marketing campaigns’ progress.

It changes the mode of writing

Additionally, a sophisticated artificial intelligence can read and write in human language. Every time it reads or writes, it picks up something new about how to get better, and it makes the needed modifications.


Possibly, it does not consider flawless, but it quickly gets better. Likewise, the systems picked up knowledge more quickly and broadly.

AI Content Marketing Statistics

According to a survey, AI assists marketers in increasing sales (52%), enhancing customer retention (51%), and successfully launching new products (49%). AI-powered applications are used by 21% of sales leaders, and most of them are created with their marketing teams.


By 2030, it expects that the market for AI will grow to $1,581.70 billion. In addition, its value expands as the digital world rises. Similarly, it reveals in other AI applications, where computer programs have defeated human experts in tough games like Go.


As a result, you can now read, analyze, suggest, and write content more efficiently than people with the help of Artificial intelligence content tools. Here, it improves at performing some marketing tasks more effectively than humans.

On a footnote

It is not easy to envision a world where machines create content. However, we can picture a time in the future when writers, marketers, and AI can all work together to create better and more effective content. We can look at machine learning as a tool for better workflows and successful marketing campaigns instead of a threat to people’s livelihoods.


As we advance into the technological and marketing future, Artificial Intelligence in Content Marketing will ultimately support human efforts, improve our workflows, and nurture our creativity.


Overall, AI content marketing changes the industry in the future but can’t replace humans as thoughts can only occur in the human mind, not programmed in machines.