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How does experiential marketing change the brand world?

“What we really trying to do is engage with the consumer community so deeply that they begin to evangelize the brand themselves.” – David Rich

 

There are numerous marketing styles in the present era, but all have a single motive to engage customers and increase ROI. Likewise, our discussion topic for today is experiential marketing.

 

It looks new word to hear, but experiential marketing plays a vital role in bringing traffic and increasing sales. Similarly, this marketing is also known as engagement marketing, mainly focusing on consumer experiences.

 

Generally, it looks like event marketing sometimes, but not exactly because it considers customer-centric marketing. Let’s start with the introduction and its role in digital commerce.

What do you know about experiential marketing? How do corporations provide customer value in this marketing?

Commonly, engagement marketing refers to a type of marketing based on creating ingenious and unforgettable user experiences to build deep emotional connections between customers and the brand.

However, this marketing also possesses some common but specific names, such as-

  • Live marketing
  • Participation dealing
  • XM marketing
  • On-the-ground trade
  • Event-centric campaigns

Moreover, expert marketers and organizations use face-to-face communication strategies with the target audience to create a better user experience with a brand, service, or product.

 

Likewise, Experiential marketing agencies and marketing tend to generate better memorable and emotional connections with customers to increase brand awareness and credibility.

What is the role of engagement marketing in digital commerce trading?

As discussed above, experiential marketing considers the complete channel of marketing that includes offline efforts and face-to-face communication to raise brand awareness and generate and nurture business leads.

 

However, it plays a vital role in digital marketing, bringing traffic and building trust among brands, products, or services. Similarly, it assists businesses in setting long-term relationship milestones and making potential customers for years.

 

Besides this, the advantages of experiential marketing provide its customers with unique, trustworthy, and better live experiences to its customers and use online elements on social platforms with real emotions.

Advantages of digital experiential marketing

Here are some benefits that digital commerce gains from this marketing.

  • People prefer products or services that their family members or friends recommend. Therefore, it decreases the cost of advertising, and users can share their genuine experience on social media by sharing your company website.
  • It provides extended event life to your brand as consumers share their positive views of your services or goods on social platforms and results in better and long stability of your brand. 
  • With reduced cost-per-touch and extended event life, digital experiential marketing strategies and campaigns result in higher ROI and positive lead nurturing. 
  • This marketing assists in intensifying your brand awareness among users through social media.
  • It builds credibility, reliability, and trust among consumers for your goods or services. 

How many types of experiential marketing campaigns are there?

Generally, approx. 85% of consumers trust and buy products after attending live marketing events. Similarly, 89% of marketers believe experiential marketing offers a better consumer-centric approach. If we talk about the primary engagement marketing campaigns, then these include-

  • Pop up shops
  • Guerilla marketing
  • Mega events
  • Exclusive events or VIP invitations to potential and loyal customers

Therefore, these campaigns will target and make loyal consumers feel special during the events. Likewise, it conveys new leads and turns them into paying customers. During mega events, it will make your brand recognizable and define the specialties of your products or services well.

To wrap up things

Furthermore, 65% of brands feel experiential marketing is more effective than costly advertising. Likewise, it remembers consumers about their favorite products or services from the past with new inventions.

 

In brief, digital experiential marketing considers much more effective if used with planned and successful strategies.