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“Tricking Google is not a strategy for effective SEO. To give Google users the finest search results, it is PARTNERING with Google.”


These days one of the best digital marketing services overall is SEO. It sounds similar to the better half of any website or program. Likewise, SEO terminology, which stands for search engine optimization, considers another valuable method for getting your website to rank well in SERPs.


Top SEO terms and their usage also affects page quality & structure, landing pages, branding, designing, content, etc. But, SEO is typically used to improve your website to keep its position on search engine results pages and target a certain audience using chosen keywords.

Learning new SEO terminology

In addition, professionals may optimize and make your website user-friendly by using a variety of terminology and techniques.

Moreover, SEO divides into three key groups:

  • On-Page 
  • Off-Page
  • Technical SEO


In the same vein, Google SEO terms affect your site’s ranking elements and have a wider range of standard technical terms. They also consider essential for your website’s audit report and analytical work structure.

Let’s move on with the essential SEO glossary terms in brief as below.

301, 302 Redirecting

This status code denotes that a web has permanently shifted to another position on the site.  Like 302 indicates that a page has been temporarily moved, search engines may continue to index an earlier version.

404 Error

It demonstrates that a website page has been permanently taken down and is no longer available.

502 Error

Additionally, a 502 error on a website indicates that the website’s hosting may be problematic.

Alt Text

It features an Alternate Text that uses text to describe an image.

Anchor Text

It applies to specific website terms that describe links to other websites or web pages and helps search engines rank the pages. In most cases, bold or color-highlighted text is used for anchor text.


However, these terms can respond to customers’ inquiries in a website or app’s search bar. Likewise, following Google’s standards, experts employ them to reach the intended audience and adhere to time constraints.


These include detailed, single words or possibly phrases with extended tails and, most important, SEO terminology.


Generally, Key Performance Indicator involves the phrase used to measure the effectiveness of marketing efforts.

Domain Authority

It often uses “Link Equity” interchangeably and considers domain ranking when determining how well a domain will perform on search engine results in pages.

Web Page Authority

Additionally, it uses a 100-point scale to rate each page’s position in the search engine results. Nonetheless, a website involves as well-optimized through Domain Authority’s and Page Authority’s intricate relationships.

Do-follow and No-follow link

Do-follow links in SEO terminology typically pass the link juice or send it to signals indicating page authority and rank. Similar to no-follow links, these do not pass link juice to the relevant page on which they present.

Canonical Error

Moreover, canonical errors happen when the correct redirects are not maintained, indicating that one or more Sites contain similar content. It can appear when e-commerce websites publish their material on various websites.

Canonical Tags

Moreover, to improve your website’s crawling and indexing by combining links from duplicate pages, these tags show up when we tell Google which version of the pages we want to show in the search results.


Google frequently considers link indicators of a high-quality website. These links include as-

  • Internal links
  • Backlinking
  • External Links

Consequently, choose the top high PA/DA sites to connect to your website and its content for better ranking on the SERPs.

Google Analytics & Webmaster Tools

Google Analytics measures the performance of your website based on how users interact with it. Webmaster Tools, in contrast, reckons a website’s appearance based on how search engines mingle with and respond to it.


This file request prevents crawlers from crawling some pages on your website, such as transactions, etc.

Schema Markup

Search engines can read and comprehend your website’s web pages using structured data or semantic vocabulary. The SEO Terminology expert person generally adds this code to your website. 

XML Sitemap

This sitemap shows the structure of your website and informs search engines about its key pages.


This open HTML framework refers to as Accelerated Mobile Pages. Building static content pages with AMP works well since it speeds up page loading compared to HTML.

Hreflang Tags

The search engines use these tags to identify the languages used on your website’s international edition, the countries it is targeted at, and its location.


It includes a search engine method that shows search engine spiders or bots different material than users.

Conversion Rate Improvement (CRO)

It considers how to increase website sign-ups, page views, clicks, emails, and other forms of company conversion optimization.


This method entails sending users’ content to various targeted sites, such as adverts, blogs, and product details.

HTML Sitemap

It showed how a website’s links arrange simple human navigation to a specific page and location at its root.

Knowledge Graph for Google

Additionally, large amounts of data are contained in the Google Knowledge Graph, which enables users to comprehend it and find answers to specific queries in search results.


The knowledge panel considers the most common way to access the data from the Knowledge Graph displayed in search results.

Final Thoughts

Moreover, working with search engine crawlers makes it easier for them to crawl quickly and index web pages; SEO is a crucial marketing strategy.


The most important activity is technical SEO, which creates the perfect conditions for bots to run, high-quality content to be found, bugs to be fixed, and image optimization to be successful.


Also, for both SEO terminology novices and specialists, mastering all SEO keywords is essential to overcoming the optimization issue.


Similarly, understanding SEO terminology helps everyone understand how to rank a website and make it user-friendly. You can visit us for more information and marketing services, and we hope our article can help you with the key SEO terms.