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No sales talk, only customer-focused- Digital Commerce

Nowadays, most businesses and sales are digitized, and consumers can buy goods or services without the interference of third parties or brokers. Likewise, digital commerce now becomes the talk of the town as it enables customers to buy things or services through web connectivity and self-service experiences.


According to the surveys, there are 26 million websites across the globe for this marketing and 2.14 million online buyers. Moreover, digital marketing growth has exploded during Covid-19as 204% YoY, or we can say it was doubled in 2021. Today we unveil the secret of successful E-commerce business models and E-marketing.

What are digital commerce and Digital marketing commerce?

Digital Commerce

It considers online purchasing of things without human intervention and gives consumers a self-service experience.

Digital Marketing Commerce

It considers connecting people and brands online to sell products and services. Similarly, this process includes buying and selling goods and services through apps, social media web pages, and websites.

Digital Commerce is based on E-commerce models. What is E-commerce, and also define E-commerce models?

E-commerce refers to electronic commerce or Internet commerce to sell or buy things or services online through the Internet. Likewise, money transfers or transactions and data are shared online to execute these transactions.


Moreover, an E-commerce business model considers how your digital E-commerce company is theoretically organized to reach clients and increase revenue.


Additionally, E-commerce business models come in various forms, allowing multiple business types to position themselves effectively in the market and connect with their clients.

Types of E-commerce business models

However, an organization can use information technology, especially the internet, to sustain itself over the long term by utilizing an e-business model, which incorporates the firm’s value offer for partners and customers and its revenue sources.


The main objective of Salesforce digital commerce is to contact as many clients as possible at the ideal time to boost sales and the company’s profitability.


Likewise, E-commerce includes buying and selling goods or digital commerce products and transferring funds or data over the Internet. Now, look at the particular classes of Digital marketing commerce models-

B2B (Business to Business)

A business offers its goods or service to another business (organization) in a B2B business model. Generally, the buyer often resells to the consumer; but the buyer is occasionally the end user.


While B2B transactions typically have an extended sales cycle, massive order values, and repeat orders. It includes a type of digital commerce global services.

B2C (Business to Consumer)

B2C company models sell their goods directly to consumers. Additionally, the products are available for customers to view on the website.


Likewise, the customer can select a product and order it. After that, the website will email confirmation to the business organization, which will ship the product or products to the customer.

C2C (Customer to Customer)

Moreover, C2C E-commerce companies link customers to trade goods and services, often known as online marketplaces. These companies typically make money by collecting transactional or service fees.


Similarly, C2C firms profit from the growth that enthusiastic customers and sellers drive, but quality control and technological upkeep are two significant challenges.

C2B (Consumer to Business)

In the C2B E-commerce model, people can offer products and services to businesses through C2B companies. In this e-commerce model, a website can allow users to list their chores and request bids from firms.


However, C2B services would also include affiliate marketing. The pricing of goods and services is the competitive edge of the C2B E-commerce model. With this strategy, customers can set pricing or demand direct competition from businesses to satisfy their requirements.

D2C (Direct to Consumer)

Without the intervention of outside wholesalers or internet retailers, a direct-to-consumer business sells its goods to its end clients. Unlike other business methods, there is no mediator between the customer and the industry.

B2B2C (Business to Business to Customer)

B2B2C refers to Business-to-Business-to-Consumer. Consequently, it considers a business strategy in which a business engages with another organization to market and sell its goods or services to consumers collaboratively.

B2G (Business to Government)

Business-to-government (B2G) is an e-commerce model in which a company sells and distributes its products to governmental organizations or public administrations, whether municipal, county, state, or federal.


This business strategy is dependent on receiving government contract bids. Additionally, Digital E-commerce companies must submit bids for government projects through requests for proposals (RFPs), often posted by government agencies.

What are the advanced delivery techniques for E-commerce business models?

The way a product is created to give the maximum value to users is known as a value delivery technique. If your company model resembles a car, the engine considers a delivery method that shows how you give value to customers.


Here are a few of the prevalent delivery techniques used by market disruptors and industry leaders on various digital commerce platforms-

Value delivery techniques for advancement in E-commerce

White label

When business markets sell a product with its own name and logo, but it was made or obtained from a different distributor, this is known as white labeling. Additionally, lowering production costs can increase brand visibility in the White Label system.

Private label

A retailer might contract the production of a private label product, which then markets under its brand name. The store has complete control over the goods or products that cover the product’s specifications, packaging, and all other details.


In a business-to-business (B2B) e-commerce model, wholesale e-commerce, you function as a middleman between a manufacturer and a distributor or retailer by selling your products in bulk and at a discount to other companies rather than to customers individually.


Dropshipping is one of the E-commerce strategies with the quickest growth. Typically, drop shippers promote and advertise goods that a third party, such as Printful or AliExpress, supplies. By linking customers and manufacturers, drop shippers serve as a middleman.

Subscription-based services

Businesses are moving beyond magazines and fruit-of-the-month memberships with e-commerce. Today, subscription services have emerged in almost every industry to benefit clients with ease and savings.

Final Thoughts

Overall, the E-commerce and digital industry has recently experienced a meteoric rise in popularity and innovation. However, understanding which business models to adopt and how to harness them can make the difference between a successful corporation and one that forgot by companies trying to move to the next level into the digital world.


Digital commerce services can produce priceless customer data if the proper technologies are applied. Moreover, using consumer data effectively can offer a more individualized experience through all channels.


In addition, brands can increase sales by acquiring new customers, fostering loyalty among current customers, and using customer data. All in all, digital commerce leads the business world finely and engages customers with a long-term goal.


To comprehend more about digital marketing and E-commerce businesses, visit the swapithub.com blogs section.