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Opt for what matters to your business and audience- M3 (Modern Marketing Model)

Nowadays, marketing depends on advanced technology and knowledge to use it. Likewise, there are multiple types of business concepts, and M3 is one of them.


However, the Modern Marketing Model, a new unifying framework for contemporary marketing, was published by Econsultancy in reaction to these changes (M3).


Generally, organizations must adopt a new model to combine traditional and digital marketing. Similarly, marketing directors pushed to reorganize their teams to exploit cutting-edge skills and technologies.


Several people have also altered their behavior due to changes in the larger corporate environment. Today, we will discuss the latest but different M3 models that may assist you in the growth of your business.

What is Modern Marketing Model or M3?

Moreover, to give customers the best experience possible and prompt growth, modern marketing requires the capacity to utilize all of a company’s resources. Further, modern marketing management requires companies to be able to use all their resources to offer their customers the best possible experience.


According to a recent McKinsey survey, 83 percent of CEOs worldwide believe marketing is a key factor in most or all of a company’s growth agenda. Besides, a business’s primary marketing initiative points to creating customer relationships that benefit the client and the firm.


By integrating traditional and digital marketing, M3 now plays a vital role in the majority of businesses as well as in society. In that case, we will witness more corporate silos, repeated effort, and a lack of clarity and focus about roles and duties, which results in inefficiency and frustration.


Therefore, opportunities get loose, choking the progress marketing and the company hopes to achieve.

What elements mark up the Modern Marketing system or M3 model?

As we developed M3, we didn’t intend to create an entirely new understanding of marketing terms or procedures. This is unnecessary, and it runs the risk of being confusing and removed from the everyday lives of marketing professionals.


Although some tactical and execution options may change due to digitization in a meaningful sense, several elements do not need renaming in Modern Marketing model. Besides, they remain conceptually sound and are based on reliable, long-lasting data, research, and best practices.


These components include marketing strategy, market/customer orientation, customer intelligence, brand segmentation, targeting, positioning, and integrated marketing contacts.


Even the transition from “Location” to “Distribution” is negligibly different. So, experts keep an eye on the latest trends in the market that can alter their revenue count.

Elements of the Modern Marketing Model

  • Motivation (the purpose behind your marketing)
  • Message (the narrative and the call to action)
  • Marketing (Your target audience)
  • Medium (the means of communication)
  • Strategy (the platforms and distribution touchpoints)
  • Resources (the cost in time, workforce, and finances)

In addition, some parameters of the (M3) Modern marketing model also include the following ones-

  • 20% create marketing strategies on impulse or mentally
  • 30% of marketing experts employ some planning worksheet
  • 30% of marketers have developed their marketing plans through trial and error. In comparison, 20% use a free template they got online.

Why does a marketing plan consider important in the M3 model?

In addition, a marketing plan is a crucial business tool with strategic value for businesses of all sizes. Similarly, a marketing strategy serves as a roadmap and synchronizes communications with the objectives of the organization’s strategy and results.


An organization’s customers, supporters, and stakeholders will only understand what it is trying to communicate if the company is clear about how it will do so. First, let’s see why we must develop a manual for one-page marketing strategies and thorough plans.

Here are some statistics-

  • 5% require assistance learning media alternatives.
  • 16% need guidance on the proper media and methods to use in their marketing activities.
  • 11% demand assistance understanding their audience’s worldview (beliefs and perceptions).
  • Therefore, to connect with the proper person (a universal difficulty), 42% of marketers want help.

Final Words

Nevertheless, the main objective of an organization’s marketing operations is to develop satisfying connections with consumers that benefit both the firm and the customer.


As a result of these efforts, marketing now plays a significant role in most enterprises and society. The Modern Marketing Model unifies traditional and digital marketing into a framework focused on the future.


When marketers can change themselves first, they may be able to lead the entire organization’s change. The planning and execution of a company’s marketing strategy can benefit from the M3 model.


The lead marketer could embrace and minister the model’s synergies to match the company’s service or product proposal. The M3 model is unquestionably a dynamic effort to promote integration between many traditional and digital aspects that a marketing manager must consider when analyzing a business’s marketing strategy. Still, it must be modified according to the nature of the business and industry.