Podcasting- A beginner’s guide with SwapITHub

What Is Podcasting?

The process of writing, producing, and disseminating audio-based content is known as podcasting. While preparing for your own podcast, podcasting for beginners’ tutorials and articles helps you a lot.

Generally, podcasts consist of several episodes that viewers can download or stream on their computers or mobile devices. Statista data shows that most US consumers listen to podcasts these days, and a few consider these the best podcasts for beginners.

The Importance of Podcasting

What are the benefits of including podcasting in your content marketing strategy? Podcasts are already well-liked, but they are expanding quickly. In comparison to about 10% a decade ago, 41% of adult Americans have listened to a podcast monthly these days.

Moreover, podcasts target a precious audience for their research. Therefore, a beginner’s guide to podcasting assists marketers a lot. According to Nielsen research, podcast listeners tend to be young, educated, and wealthy, making them a great target market for advertisers.

Generally, podcast listeners come under different niches when starting podcast 101. There’s probably a listenership for your podcast idea somewhere. The most well-known podcasters will likely cover sports, technology, music, live interviews, etc.

However, some of the most well-liked podcasts violate protocol, for example, Dan Carlin’s Hardcore History’s hour-long epic episodes and the true-life investigative podcast serial.

About Advertising on Podcasts

Moreover, podcast advertising is still affordable, so it might be an excellent way to promote your content. Therefore, you can also participate even if you don’t launch your Podcast or just learn podcasting for beginners.

In addition, compared to $0.11 for radio, $0.13 for TV, and $0.24 for the Internet, the hourly cost of podcast advertising includes only about $0.01 per active user.

Further, you can expand your audience by participating as a podcast guest. However, as a guest, you can appear on a podcast, much like in an article. There’s much less preparation required than for a guest post, though. You show up and get questioned about things you already understand.

Perfect Techniques to Launch Podcasting for Beginners

Set Objectives for Your Podcast

Creating your Podcast’s overall objective considers the initial step in your podcasting for beginners’ journey. There are some questions that a podcast owner keeps in mind before starting it, such as-

Is it to help a current business, to create a new one, or just for fun?
Is it done to make money or just for networking?

Your responses to those inquiries will inform every other choice you make for your Podcast.

Select a podcasting topic

Further, decide on the subject of your Podcast as your next action. Your subject should generally have enough “food” to support multiple episodes. In addition, whatever it is you’re going to cover needs to have a following. There is no requirement for a sizable audience. However, you need some audience, even if it is not very big.

Choose a podcasting format

It’s time to choose a layout for your Podcast right now. Here are a few formats from which you can pick.

Just one host (Single-host)
Discussion-based
Based on suggestions and strategy
Multi-host (you a co-host)
Guests/interviews (whether in-person or remote)
Liberated (Independent) episodes
Serialized content, such as “Startup” by Gimlet Media or “Serial” by WBEZ Chicago, features an ongoing narrative.

Additionally, you can operate a different format for your Podcast’s run and test various formats to determine which suits you the best.

Pick a Title for Your Podcast

Besides all this, it’s time to decide on your Podcast’s name. The choice of a podcast’s title is more art than science. Nevertheless, the qualities your Podcast’s name got to contain are listed below.

Simple and direct (it needs to fit on your podcast shell art)
The “.com” extension is accessible
Simple to understand verbally
Explains the subject matter of your Podcast

Create a recording strategy

It’s time to organize your recording schedule now that you have a format and a name, even if you consider yourself a part of podcasting for beginners.

This is how:
Now, determine your publishing schedule first. Likewise, the world of blogging places a massive focus on consistency. However, with podcasting, that’s even more accurate. Firstly, pick a schedule you know you can follow, even if it includes just one episode per month.

Secondly, write the first episode’s script and outline. After that, summarize the main points you want to cover if your Podcast consists of you discussing a subject. If it’s an interview, prepare questions for your first Skype guest. Then, add a schedule for your podcasts to your content calendar.

Get your tools ready

Many people trip over this step. Does having the appropriate tools increase the likelihood that your Podcast will be successful? Yes, it helps if the audio is good. In addition, several paid and unpaid software available on the web assist you in editing your Podcast.

The format and style you choose greatly influence how you edit your Podcast. Further, with your phone (or laptop) and earbuds, you can record your first episode if you’re eager to get started and have no limited budget.

Host Your Podcast

The time has come to launch your Podcast into the world. However, using a podcast host will make it easier for people to find and listen to your Podcast on Apple Podcasts, Google Play, Spotify, and Stitcher. Once uploaded, your audio files will appear in a Podcast RSS feed that various podcast apps can access.

Along with hosting your Podcast, your blog also allows you to post show notes and transcripts. After that, make your podcast settings and optimize them. Now, include your Podcast’s title, description, artwork, categories, and other settings.

Here, the goal considers making it easier for podcast directories to understand the purpose of your Podcast. Either your episodes cannot be “listened to” by them. Therefore, they rely on the text-based content you upload to determine the type of content you are distributing.

Create and Improve Your Podcast Settings

Once you finish the above steps, you can add your Podcast’s title, description, artwork, categories, and other settings. Here, the goal is to make it easier for podcast directories to understand the purpose of your podcast’s purpose.

Likewise, they cannot ‘listen’ to your episodes. They rely on the text-based content you upload to determine the type of content you’re posting. In addition, in podcasting for beginners, incorporate relevant keywords into your title and description to increase your chances of being found on podcast apps.

Besides this, the editors may find your Podcast and feature it in this category if you receive enough subscribers, positive reviews, and downloads. If you can make it there, this will greatly boost your Podcast, so start promoting it as soon as possible.

At the end of the day

To summarize, podcasts nurture a trusting relationship between listeners and the podcaster, which helps with conversions. Additionally, listeners experience a narrative through sound, music, and dialogue in this type of digital marketing, which can provide an engaging and contextually relevant experience.

Especially for passive learning, podcasting for beginners consider an excellent way to impart new knowledge. Therefore, podcasts offer a fun substitute for visual media and one of their best features is video podcasting for beginners.

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