The user-intended needs that the Micro-moments marketing journey must follow
I want to know
It considers the process of looking into something or researching a service before making a purchase decision.
I want to go
Customers use this service to search for local businesses or purchase anything from a nearby retailer.
I want to do
It occurs when a person needs assistance with a task or wants to try something new.
I want to buy
When a customer is prepared to buy but needs assistance with the “where” and “how.”