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What do you understand by data analytics? Briefly explain its types and benefits.

The systematic computerized analysis of data or stats is known as data analytics. It employs to identify, explain, and disseminate significant data patterns. In addition, big data analytics services also involve using data patterns to make intelligent decisions.


Generally, this can be challenging to extract specific metrics or key performance indicators (KPIs) from data. Likewise, integrated information can also be problematic when data is dispersed across an organization. Usually, it takes too long and involves too much work to obtain the desired knowledge or insights your company needs to compete.


Businesses may, for instance, keep access to various data sources, such as advertising or financial data extracts, in a CSV or Excel file format, due to the use of numerous sales programs. They will include extra data that they collect from other sources as well.


The data first needs to be combined into a database using a spreadsheet, and then metrics or analytics are built from there. Additionally, experts use data analytics platforms to collect and analyze data.

What is data analytics?

The term data analytics covers a variety of applications, from business intelligence (BI) and reporting to online analytical processing (OLAP) and advanced analytics. Further, you can consider data analytics as a type of business intelligence employed to address particular organizational issues and difficulties.


Therefore, identifying patterns in a dataset can provide information about a specific aspect of the business—such as how certain client groups behave or how employees interact with a particular tool—is the key to this process.

What are the types of data analytics? Also, provide a few examples.

Moreover, making decisions and developing strategies based on the facts rather than assuming what the data will show you allows you to make sense of past events and forecast future trends and behaviors.


Similarly, businesses and organizations can comprehend their audience, industry, and firm when equipped with the insights gleaned from the data. As a result, they can make decisions and establish long-term plans using business analytics.

Types of data analytics

Descriptive Analysis

A straightforward, high-level analysis method that examines the past also consider descriptive analytics. Likewise, data aggregation and mining become the primary methods employed in descriptive analytics, so the data analyst first compiles and presents the data.


In addition, it then “mines” the data to find patterns in a condensed format (the aggregation step). The information is then presented in style accessible to a broad audience (not just data experts). As of now, all that needs to determine and described as “what”; descriptive analytics does not attempt to establish cause-and-effect correlations or explain historical data.

Diagnostic Analytics

However, Diagnostic analytics investigates the “why,” whereas descriptive analytics examines the “what.” Data analysts initially look for exceptions within the facts when conducting diagnostic analytics or anything that the data at hand cannot explain.


Nonetheless, the data analyst will need to look into the cause of the data revealing a sharp decline in sales for March. At this point, certified data analysts may now use time-series data analytics, regression analysis, filtration, and probability theory.

Predictive Analytics

Likewise, predictive analytics seeks to foretell the expected course of events, as the name suggests. Data analysts produce valuable, data-driven insights that the organization can use to guide its subsequent actions.


Moreover, using historical data and probability theory, prescriptive or cognitive analytics calculates the chance of a future event. While it can never be 100% precise, it significantly reduces the amount of guesswork in making crucial business choices.

Prescriptive Analytics

Eventually, one of the more complex types of analysis considers prescriptive analytics, which may require working with algorithms, machine learning, and cognitive modeling techniques. But a company’s ability to effectively employ prescriptive analytics can significantly impact how it makes decisions and, ultimately, how much money it makes.

How data analytics benefits your business?

Big data analytics considers the key to unlocking the valuable insights that businesses generate in their wide variety of data.


Likewise, it may assist a company with everything from tailoring a marketing analytics message to a specific client to recognizing and reducing business hazards. Now, take a look at the advantages of embracing extensive big data analytics solutions.

Benefits of data analytics

  • Personalize the experience for customers
  • Report decisions made by businesses
  • Streamline the process
  • Reduce risk and deal with setbacks
  • Boost security
  • Offers customer retention and acquisition
  • Complicated supplier grids

The bottom line is

Overall, big data analytics extracts and organizes data so businesses may identify and assess links, patterns, and trends, gain insights from the data, and then use those findings to inform their actions.


It seems necessary to understand trends and patterns from vast data and assist in cost savings, audience understanding, future results forecasting, and business performance optimization. Therefore, it plays a vital role in businesses, and also digital marketing can only be possible with data analytics.